Communication

Communication

Communication

Elements of Effective Business Writing

Business writing that commands attention and can be understood easily is essential for survival in today’s business environment. Business writing can impact on the whole business cycle; it can win business; it can lose business and it can communicate the framework by which results can be achieved. As an employee, you will be expected to …

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Adapting your Message to your Audience

Communicating effectively begins with the writer’s ability to envision and adapt her message to her audience. Adaptations include focusing on the receiver’s point of view; communicating ethically and responsibly; building and protecting goodwill; using simple, contemporary language; writing concisely; and projecting a positive tactful tone. Observe the following to adapt your message to your audience: …

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