Getting the most out of Gen Zs

The widening gap between the expectations and realities of working with employees who were born between the late 90s and early 2000s has stimulated studies into the dynamics of working

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Writing Powerful Sentences

Writing Powerful Sentences In the business world, correspondence pitch ideas, accept or decline proposals, make offers, introduce products, advertise services, communicate core values, goals and quotas – this list is

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Elements of Effective Business Writing

Business writing that commands attention and can be understood easily is essential for survival in today’s business environment. Business writing can impact on the whole business cycle; it can win

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Adapting your Message to your Audience

Communicating effectively begins with the writer’s ability to envision and adapt her message to her audience. Adaptations include focusing on the receiver’s point of view; communicating ethically and responsibly; building

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