Three Tips to Improve your Business Writing

The ability to write with clarity and precision is a superpower for any business leader. Coming up with correspondence that adequately addresses your business needs in any given situation is pivotal to success in business. In this article, I will share three tips to help you sharpen your business writing skills.

Make it about your Audience: you need to write with the consciousness that all you do is about your audience – your choice of words, analysis, references, data, infographics and the like must be tailored to fit the make-up of your audience. Unnecessarily complex correspondence serves no profitable purpose in business communication.

Make it brief: the genius of effective business communication is expressed in brevity and correctness. Reports have shown that humans’ attention span is no longer what it used to be. Your audience’s attention is dwindling by the day; you must learn to write with as few words as possible. Cut down on long winding sentences, remove words that serve no meaningful purpose and write more in an active voice.

Make it inclusive: inclusivity grants you access to a wider audience. When you write for business purposes, you must ensure to anticipate and include all your readers. Your choice of expressions must be understandable to all and should not be offensive. Substitute those specific acronyms for universal ones and define all terms to enhance clarity and accessibility.

Writing is an important linchpin in the business communication toolbox; every business leader must strive to improve their writing skills to effectively inform or persuade their audience.

Getting the most out of Gen Zs

The widening gap between the expectations and realities of working with employees who were born between the late 90s and early 2000s has stimulated studies into the dynamics of working with these young and talented employees who now constitute a third of the world’s population. I call them the bearer of a new order. Studies have shown that these digital natives prefer influencers to actors, skits to full-length movies, emojis to written words and video calls to audio ones (Zebra IQ, 2020). Moreso, this group of employees are inquisitive, nonconforming, and creative – qualities that employers always look for in employees. Although for some employers, nonconformity will not make the list.

As much as Gen Zs are a great asset to any organisation, their nature is not fit for the rigour of the physical and mental demands of an average working environment, today. What then is the way out? How do we harness the wealth of human resources that Gen Zs represent without burning them out. Here are three ideas that can help to get the best out of Gen Zs.

Prioritise Mental Health

Gen Zs are not as stoic as other generations before them; they walk on the precinct of mental breakdown. According to a 2020 consumer survey in the United State by McKinsey, “one in four Gen Z respondents reported feeling more emotionally distressed (25%), almost double the levels reported by millennial and Gen X respondents (13% each), and more than triple the levels reported by baby boomer respondents (8%).” It may be difficult to pin this result on a single factor. However, to get the best out of these digital natives, it is fundamental to pay attention to policies and practices that impact their emotional, psychological, and social well-being. For instance, a corporate culture of mental health would require that employees’ pay commiserate with their levels and the socio-economic realities of the moment (e.g., inflation).

Also, employees should be mandated to take their paid leave as and when due; comprehensive health care support should be provided for all employees; work from home should be encouraged when appropriate. The ambience within the organisation should be friendly so that employees are free to express themselves and give feedback on company policies. All these will reassure employees that their organisation has their best interest at heart, and as such, they will always go the extra mile to deliver their quota.

Emphasise Emotional Intelligence

Employees with high EQ are easy to work with and they help create a healthy working environment. They can identify stress-related emotions both in themselves and in others. Employees who have an understanding of their strengths and weaknesses seldom burn out –their limitations and strength inform their goals and action. As a manager, helping your Gen zs understand their emotions will impact your organisation’s productivity to a very great extent.

Encourage Peer Coaching

Creating an environment where employees can learn from one another in a more relaxed and informal setting will help your Gen zs perform maximally. In such an atmosphere, employees can freely seek guidance and exchange performance feedback without feeling awkward. Moreover, by working together to improve their skills and performance, employees feel more connected to one another and more invested in the success of the team.

It cannot be overemphasised that Gen z is a special and valuable generation of employees who bring new perspectives and fresh ideas to the workplace. However, to get the best out of them, managers should endeavour to understand their makeup – their strengths, preferences, and motivations. Also, managers should provide opportunities for growth and creativity to improve their skills and confidence.

Psychological Safety, Communication and Employee Performance

Employees’ performances are hinged on many factors of which an enabling environment which allows employees to freely provide feedback without being shut down or victimised is pivotal. Organisations that have psychological safety as a part of their core values will always get the best out of their employees. When employees feel safe at work, they find it easier to share their opinions about policies and express personal reservations or approval for the organisation’s operational strategies.

Communication in the workplace transcends the use of the appropriate linguistic resources to express thoughts and opinions. It includes many unwritten sociocultural rules that limit employees’ choices of words; dampen or heighten motivation to ask questions and regulate the enthusiasm to proffer genuine answers. When these sociocultural rules are pragmatic and people-centric, it sets the stage for effective communication within the workplace otherwise, employees will find it hard to express themselves and performance will suffer.

Psychological safety is neither a carte blanche for unprofessional behaviours nor being unnecessarily nice and agreeable to subordinates. It is a culture of respect, trust, and openness which fosters participation and inclusivity in the workplace. Managers need not compromise high professional standards in the process of providing a safe space for their employees to thrive.

Elements of Effective Business Writing

Business writing that commands attention and can be understood easily is essential for survival in today’s business environment. Business writing can impact on the whole business cycle; it can win business; it can lose business and it can communicate the framework by which results can be achieved.

As an employee, you will be expected to process volumes of available information and shape useful messages that respond to the needs of customers or clients, co-workers and supervisors, and other key business partners. Your ability to produce crisp and effective writing pieces is pivotal to your success on your job.

  1. Impeccable grammar: Grammar refers to the rules that govern a language. It determines what is correct and what is not in any given language. An effective business writing skill requires that your grammar be impeccable. Poor grammar can make you look incompetent and unprofessional.
  2. Appropriate use of vocabulary: One of the major skills required in business writing is the ability to use words appropriately. It could take you a longer time to compose a letter or write a report if you don’t have enough words to capture your message right away. Therefore, the more words you know, the easier it is for your readers and listeners to understand you.
  3. Cohesive Paragraphs: In business writing, paragraphs are not usually very long. It could be as short as just a line and as long as eight lines in some cases. Ideally, a maximum of six lines is desirable. Importantly, however, paragraphs should be cohesive and focused. Use linking expressions to introduce your paragraphs.
  4. Pronoun Consistency: Anaphor is the pronoun used to refer to a word or phrase used earlier. It is important to be consistent with the deployment of pronouns in your writings.
  5. The Rule of Three: The rule of three is a principle in writing that suggests that things that come in threes are inherently easier to understand, appears complete, satisfying and more effective. It gives the sense that you can make your writing effective by building three body points. People find it easy to assimilate messages presented in threes. If you have several parts, you may reduce them into three major segments to make it simpler. Essentially, give a background, present the issue and give a compelling conclusion.
  6. No Cliché: Clichés are words or phrases that have become overused and are no longer effective. They are not grammatically wrong, but have lost their savour or essence in modern writing. They are dead expressions.

An excellent writing skill will enhance your work and contribute immensely to the success of your organisation.

Practical Steps to Dealing with the H-Factor

Get rid of the h-factor

One of the linguistic problems plaguing speakers of English in Nigeria is the H-factor. It is more common in the Southwestern part of the country. It is a situation in which a speaker pronounces a word without the phoneme /h/ as though it has it, and removes the phoneme /h/ when pronouncing words that obviously have it.One important thing about the H-factor is that those struggling with it cannot tell the difference between a word said with the phoneme /h/ and another one said without the phoneme /h/. To such people, ‘anger’ and ‘hanger’ are pronounced the same way.

Although, many people struggling with the H-factor do not know what they are doing wrongly when they speak, a speech that is riddled with indiscriminate realisation of the phoneme /h/ can be a deal breaker. Therefore, the following steps will come in handy in your journey to eradicating the H-factor from your speech.

Practice with Chants and Tongue Twisters:Like most issues in English pronunciation, there is no elixir that can help cure the H-factor. However, a strategic and consistent learning and practicing would rid your speech of every form of the H-factor. H dropping and wrong insertion of H in English pronunciation can be corrected with chants and tongue twisters.To do this, carefully select words that have the phoneme /h/ in them and alternate them with words that do not have /h/. Make use of words that are most likely to take H insertion. For instance,

  1. Happy apple, heavy eggs, Eight hay sack.
  2. Henry has a bottle of holy olive oil in his house.
  3. Honest Hannah has a bottle of honey in her house.

Practice saying the lines making sure to pronounce the phoneme /h/ in words that have them and try not to insert /h/ into words that do not require it.  You can start slowly and increase your pace gradually to get optimum result.

Singing: This is another potent way of dealing with the H-factor. Deliberately collect songs that have the phoneme /h/ in them and sing. While singing, take care to pronounce the words of the songs appropriately, paying attention to each sound. Also, listen to songs that are rendered in standard English and sing along. Make conscious effort to accurately repeat what you hear.

Go Slowly: If you are a fast speaker, you may need to reduce the pace of your speech until you can confidently speak without falling into the embarrassing traps of the H-factor. Taking your time to pronounce your words carefully can help here; Don’t rush.

Repetition: Malcolm Gladwell’s 10,000-Hour Ruleholds that deliberate practice is the key to becoming world-class in any field. In the same vein, repeating the steps giving above will help achieve your goal of clear and ‘clean’ speech. 

H-factor is one of the most embarrassing pronunciation challenges. And worse, most people who have it do not know. However, if you can strategically plan your learning with the information given above, your speech will be free of H-factor in due course.

More sample sentences:

  1. The half-hearted climber fell down the high hill.
  2. He took hot tea and hamburger in the afternoon.
  3. I hope she took the whole family on holidays.
  4. Henry’s horse rides on a high onyx hill.

The 4Cs of Etiquette

Good manners are requisite to being accepted into different social groups in a society. Since manners have been described as a sensitive awareness to the feelings of others, it is important to strive to retain this awareness at all times in other to maintain good manners. One way to retain this sensitivity is to consider etiquette as a system based on four major categories- courtesy, consideration, camaraderie, and class.

Courtesy concerns listening rather than talking; not interrupting someone, being particularly sensitive to the needs of the elderly, standing when someone enters a room or your workspace, if possible, and using phrases such as ‘Please,’ ‘Thank you,’ and ‘excuse me.’

Consideration acknowledges that there are many other people sharing a limited amount of space on the planet. This facet of etiquette involves keeping your voice down, not cutting people off in lines or on highways, e.t.c.

Camaraderie means thinking of yourself as a team player and not always trying to promote your own achievement. Try not to keep a meticulous record of every favour you are ever owed, else, you will feel miserable. Know that when you feel like you are part of a team, everyone will enjoy working with you.

Class concerns your demeanour: this should aim at being cordial rather than dour (unfriendly). Be pleasant and do your best to please; even when others are unpleasant or direct foul moods at you.

Etiquette is based on a system. Over time, the system will work for you – if you can only get out of your way long enough to allow it to.